There are many ways to build a landing page, but there are some common techniques you can implement to increase your chances of making a winning one.
Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them. In order to make these transactions happen, it’s critically important that your landing pages are set up correctly.
There’s no question that landing pages, and the lead-capture forms that come with them, are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads.
That’s because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
Landing pages also focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website. Visitors are on a landing page for just one single purpose: to obtain an offer by completing a lead-capture form.
But converting visitors into leads, even with landing pages, is much easier said than done. In fact, there are quite a few best practices every marketer should consider when setting up and optimising landing pages.
If you’re looking for ideas on where to start with your next landing page design, the infographic below is a great place to begin.