A Simple Guide to Marketing for Introverts

A Simple Guide to Marketing for Introverts

In practically every profession, marketing is required, especially if you’re a solopreneur who is singularly responsible for running every aspect of your business. Marketing and sales require you to put yourself and your business out there, find people who may be...
How To Build A Landing Page

How To Build A Landing Page

There are many ways to build a landing page, but there are some common techniques you can implement to increase your chances of making a winning one. Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a...
How to read the valuable data in Google Analytics

How to read the valuable data in Google Analytics

Google Analytics is a powerful tool. However, it can seem overwhelming for beginners – it provides a wide range of functions and tools and many of them seem unfamiliar. Initially at least, it’s difficult to work out exactly what it’s for and also to understand how the...