Running a website without access to statistics is like piloting a ship without a compass. You might eventually get to your destination, but you’ll suffer through a whole lot of unnecessary headaches along the way. However, deciding on the best Google Analytics plugin...
As a marketer, you probably recognize the key role links play on your WordPress site. They can influence everything from Search Engine Optimization (SEO) to User Experience (UX). It’s not just internal links that are important, however. Tracking outbound links, the...
From page speed testing to analytics, Google tools play a pivotal role in the management, maintenance, and optimization of WordPress sites. However, one pitfall of using third-party services is that they cause minor delays in an otherwise efficient workflow....
Google Analytics is a powerful tool. However, it can seem overwhelming for beginners – it provides a wide range of functions and tools and many of them seem unfamiliar. Initially at least, it’s difficult to work out exactly what it’s for and also to understand how the...
