Websites are no longer a “set and forget” part of your business. As technology evolves, website software is constantly being updated to make it more secure, faster and more visible to search engines. Just like Microsoft Office and your smartphone software needs updating regularly, so too does your website.
Your website is a crucial part of your business and therefore requires extra care to make sure it continues to perform its functions.
Focus on what you do best!
In any business, time management is key. Do you sometimes feel there aren’t enough hours in the day?
You’re probably familiar with the 80/20 rule which predicts that 20% of your actions will drive 80% of your value. In other words, you serve your business best by focusing on the 20% tasks like client prospecting, strategising, networking and analysing your marketing channels. But the 80% tasks are no less important.
All tasks matter, but it isn’t hard to see why tasks like website security & maintenance, regular website backups and other behind-the-scenes WordPress ‘chores’ like plugin updates are neglected.
When you let the software that powers your web site fall behind the latest version, you deny yourself the security patches and enhancements that the software developer is implementing, and leave your website vulnerable to attacks. Your number one priority must therefore be to always use the latest version of the software that powers your web site.
This applies equally to any plugins, themes, extensions or addon software that you may have also installed in your website. Even a fully updated WordPress installation can be vulnerable to attack if it is using an out-dated theme or plugin.
For your website to operate like a well-oiled machine, these maintenance tasks are essential.
Are you a Number 2?
In our many years setting up and hosting websites what we’ve found is that when people do not maintain their website it’s usually for one of the following three reasons.
- They know they should but are too busy – They know it’s important and know they should be doing it but they have a long “To Do” list. Updating and looking after their website hovers somewhere near the bottom of that list never quite reaching the top.
- They don’t appreciate that it’s necessary – It’s been built and launched on the internet, it’s still up and running, what’s the problem? Is it really that important?
- They are scared of their website – it’s quite common that people are not confident working behind the scenes on their website to update and maintain it. They worry that they might do something wrong and break their website.
Which one are you?
If you can relate to number 1 or 3 above then our WordPress Maintenance Plan would be a perfect solution for you.
If you can relate to number 2 then stop reading now and call us when your site no longer works and we’ll happily provide you with a quote for a new one! Sorry if that seems harsh but we strongly urge you not to be a number 2.
Hackers look for outdated neglected websites!
Having your website hacked can undo years of hard work, ruin your reputation and be costly to fix.
Hackers will generally be looking to either:
- Insert malware or a virus on your website which could be passed onto your website visitors.
- Install covert pages on your website to create ‘Phishing’ pages – i.e. pages like fake online banking logins where they will then collect peoples credentials.
- Gain access to the server to send spam messages. If spam messages are sent from the server, this then can have the knock on effect of causing your domain or the server itself to be blacklisted and result in email deliverability issues for your genuine emails.
- Add links on your website to other websites – insecure sites often end up with links to pornography which could be of an illegal nature – definitely something your visitors won’t want to see!
- Use your website as the basis to attack other networks, websites or servers…. and these are just a few examples – there are many other malicious purposes hackers want to exploit your website for.
If a site is compromised, the cleanup can be extremely arduous, especially if it goes unnoticed for a long time and there are no recent ‘clean’ backups to restore from. Often the only way to fully recover is to re-upload your entire site from scratch. All of this will take a lot of time and effort – and if you’re not doing it yourself, it might cost you a lot to have your developer set things straight again.
So by now you should appreciate that your website MUST be maintained!
Websites are NOT zero maintenance!
The only question now is whether you maintain it yourself or invest in a WordPress maintenance plan?
If you’d like to maintain you own site and have the time to do so, but need guidance then we’re happy to advise you.
Would having security checks, performance checks, regular backups, plugin updates etc. taken care of make life easier?
Does it make sense to free up your time and focus for the tasks that add real value to your business that only you can do?
Would you like the peace of mind that your website is in good health?
If that sounds good, then our WordPress maintenance plan is the answer.
Here is a full list of what’s included when you invest in our WordPress maintenance plan.
SO WHAT’S INCLUDED
Daily website backups
Daily security checks
SEO Keyword and competitor reporting
Google Analytics monitoring
Daily WordPress, plugin and theme updates check
Daily website performance checks
Daily website speed checks
Monthly website maintenance plan reports
STILL THINKING? HERE’S A QUICK CALCULATION FOR YOU
So let’s say that you spend….
30 minutes downloading a backup of your website to your PC
15 minutes checking for and updating wordpress and it’s plugins.
30 minutes running a security scan of your website to check nothing nasty has found its way into your website files.
15 minutes checking that your site is running fast without any problems
15 minutes checking how your website is ranking for particular keyword searches on Google.
15 minutes examing Google Analytic to understand how visitors are using your website
You’re now spending 2 hours a week or about 9 hours a Month maintaining your website.
In business it’s often said that time is money. Let’s assume you value your time at £15 per hour.
Maintaining your website yourself at 9 hours a month is actually costing you £135 each month!!!
Monetary value aside that’s 9 hours you could likely put to better use spending valueable time with your family.
The true value of this maintenance plan is HUGE!!!
Get started today at just £40 per month
(Hassle free peace of mind for £1.32 per day)
Safe, secure payment methods available.
No hidden charges or long term contracts. Cancel anytime.
Why Do I Need a Maintenance Plan?
Your WordPress website needs regular maintenance to perform as it should. Updates are always being made to WordPress itself as well as themes and plugins, and keeping your WordPress installation up-to-date is extremely important, especially since so many WordPress updates are security fixes and patches that will prevent potential exploits of the vulnerabilities of your website or blog.
Because WordPress is so widespread, it is constantly being targeted by hackers who will try to break into your site and wreak havoc. As soon the WordPress developers find these vulnerabilities, they create patches to fix them, leading to regular updates that will keep your WordPress installation clean and safe. If you do not keep your WordPress installation current, you risk becoming the next victim to malicious attacks that can be easily prevented by keeping your WordPress code up-to-date.
Can I cancel anytime?
Are there any hidden or additional fees?
What happens if my site gets hacked or breaks?
What if my site is not hosted by Emedia Hosting?
What if a plugin is no longer supported?
What guarantees do you give?
Do you offer a money back guarantee?
What if I have more than one website?
What do I need to provide for you to get started?
In general, people give us two things; their WordPress admin credentials and their hosting account admin credentials and we are on our way!
We always create our own users for accessing different areas, so that we don’t have conflicts with password resets and also so that its easy to remove those users should our services no longer be needed.
Lastly, we take security very seriously and take extreme care with our clients confidential information. All access points use double authentication for access and no passwords are sent via email, ever.
We also understand how much trust it takes to share this level of access to your website with us and we don’t take this trust lightly.